Post by account_disabled on Feb 22, 2024 6:19:22 GMT
The Financial Education has something going for it that its competitors do not a huge network of students. There are other licensing exam prep providers that compete with Kaplan Financial Education but none that cover the same breadth of exams and continuing education. Its the only brand in that industry that provides licensing education as individuals progress through their financial careers. From hire to retire as the marketers say. We made our content tone more conversational and solicited input from our huge student and instructor network to help new professionals be more successful.
We also used their quotes and insights to drive content creation America Mobile Number List and make it more relatable and personalized. All of our content tied back to helping financial professionals be successful either as theyre getting licensed or beyond and rather than simply telling people what to do we leveraged content to allow our current students and instructors to teach our prospective students. You may be thinking... so I can only write content that fits in this tilt Isnt that limiting As SEOs it can be really hard to let go of some keyword opportunities that exist if they dont fit the content strategy.
And its true that there are probably some keywords out there you could create content for and increase your organic traffic. But if they dont fit with your target audiences needs and your brands expertise will it be the kind of traffic thats going to convert Likely not. Certainly not enough to spend resources on content creation and to distract yourself from your larger strategy objective. How to build your content strategy . Set your goals. Start at the end. What is you are ultimately trying to accomplish Do you want to increase leads by a certain percentage Do you want to drive a certain number increase in sales Are you trying to drive subscribers to a newsletter Document these goals first. This will help you figure out what type.
We also used their quotes and insights to drive content creation America Mobile Number List and make it more relatable and personalized. All of our content tied back to helping financial professionals be successful either as theyre getting licensed or beyond and rather than simply telling people what to do we leveraged content to allow our current students and instructors to teach our prospective students. You may be thinking... so I can only write content that fits in this tilt Isnt that limiting As SEOs it can be really hard to let go of some keyword opportunities that exist if they dont fit the content strategy.
And its true that there are probably some keywords out there you could create content for and increase your organic traffic. But if they dont fit with your target audiences needs and your brands expertise will it be the kind of traffic thats going to convert Likely not. Certainly not enough to spend resources on content creation and to distract yourself from your larger strategy objective. How to build your content strategy . Set your goals. Start at the end. What is you are ultimately trying to accomplish Do you want to increase leads by a certain percentage Do you want to drive a certain number increase in sales Are you trying to drive subscribers to a newsletter Document these goals first. This will help you figure out what type.